Motorola RAZR or "Race"er?
Due to the popularity of the new Motorola RAZR Black, Motorola has decided to release the Motorola RAZR Latino, the Motorola RAZR Asian, and the Indian RAZR.
Many user's didn't realize that the hip new RAZR would outshine many of the less "cool" Motorola phones. When the "Black" came on the scene with hip-hop ring tones and wallpapers featuring 50 Cent and Lil' Kim, "whiter" phones were suddenly referred to as "Cracker" phones and everyone was racing to get the new Motorola Black.
Motorola's marketing analysts realized that they had found a new market niche and they plan to capitalize on it by marketing phones to different ethnic groups. The Motorola Latino will be preloaded with ring tones from Jennifer Lopez, Enrique Iglesias, and of course, Ricky Martin. It will come in a warm brown color and if you leave it out in the sun it gets darker over time.
The Motorola Asian is preloaded with math software and video games and comes with a Peekachu or Yu-Gi-Yoh paper. It is also filled with zany techno ringtones and red wrist strap with a jade dragon accessory.
And last but not least, the Indian RAZR with video clips fresh from Bollywood and the most popular Indian ring tones. It is also preloaded with Sanskrit and Hindi text editors so users can text message in Hindi, Sanskrit, or English!
Steve Jobs, Apple CEO says of Motorola, "It is a great marketing idea, so great we plan to come out with our own line of ethnic iPods..."
Customers of Motorola seem to think that the new RAZR's are politically incorrect and encourage stereotypes, but Motorola executives say that "stereotypes exist because they are mostly correct and instead of ignoring the obvious, they plan to capitalize on it. "
(This post was inspired by the absurdity of the new commercials for the Motorola RAZR Black - everyone acted like it was such a big deal - I just didn't get it - and maybe you don't either. )
20 Comments:
Who you callin a Cracker?
Uhhh Eddo, it seems that Motorola has neglected a very predominant target audience - The albino white girl. And what, pray tell, will be the specifics for this phone?
Check back with me in a few months. I might know what you're talking about then.
And what's up with blogger today?
when i first started reading this, i totally thought you were being serious.
and then i finished the first paragraph, thought about it, and decided, "whatEVER, Jessica. AS IF EDDIE IS BEING SERIOUS."
I haven't seen the commercial yet. I will be looking out for it. And what about the mixed races? (Like my children....)
Katie your phone will come with "dance step" wallpapers and feature ring tones of Ms. Celine Dion and Vanilla Ice. Every time you turn it on it will say "You go girl"... There might even have to be a "Hansen Boys" upgrade
it is SO scary that I can actually now HEAR jessica say what she just said and also SEE her face say it...
Ha ha, Steve I think you're confusing YOUR phone with my phone. Except you forgot to add that it will have Elton John ring tones.
The head swims. It took me long enough to figure out how to operate my cellphone.
hahaha you make me laugh Eddo! I'm with Faith in Florida on this one - what about hte mixed races?? they could call it the mixedRAZR or the interRAZR.... hmmm, it's a thought! :)
I guess I need a mixedRAZR or multiRAZR too. Or a mixed-multi? mixti? multed? nah, sounds too much like mullet.
See? This is what happens when JCol eats chocolate. I had a Reese's Peanut Butter Cup and now I've officially lost it. LOST IT!
JCol I so thought of the word mullet as I read the word multed and I haven't had any chocolate today. Does that make you normal or me just naturally abnormal?
hmmm, I'll go with showcase A. Just kidding, we're both quirky!
I have no clue what you are talking about? But I have no TV.
I have come to accept that I am often NOT part of the target audience.
I haven't seen the commercial, but I'll keep a sharp eye out for it. (Does that mean I can, theoretically, keep a dull eye out for it, too?)
Hmm, I am still now sure if this is real or not but I am guessing it is not. But it was too funny. The Latino Razr darkens when left out in the sun? Too funny. I would love to have a combined Latino/Indian one. But I don't even have a cellphone. I guess this Razr is too advanced for me. I can't wait to see the comercial but this only one working channel who knows when that will be.
Blogging from India.
Checking in from across the world.
Hope all is well.
Hi Ben Nuestra McMinnesota! Glad to hear you're doing well!
Too funny!
Looking for information and found it at this great site... » » »
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